Head of Marketing Position

Sep 26th, 2019   |   Monika Strauja

Head of Marketing – Excel Esports 

Excel Esports is a leading UK-based competitive video gaming organisation that competes in the premier European esports competition, Riot Games’ League of Legends European Championship (LEC). Excel was established in 2014 and serves to enable its playing staff to compete at the highest level in global esports. We value honesty, professionalism and integrity and look to combine our expertise with our passion for esports to create a stable, profitable and successful organisation.

The Role

Based at Excel’s HQ in Twickenham Stadium, the Head of Marketing will join the management team to help evolve and execute the team’s marketing strategy.

You will be an experienced Marketeer, able to align the marketing function with the brand vision and help market all the content, products and experiences we create. You will develop a sophisticated performance and data-driven approach to marketing to ensure Excel can attract and engage with new audiences and fans.

Key Responsibilities

  • Developing and executing the marketing and brand strategies

  • Leading the marketing and media functions to execute on marketing and brand strategies, guiding their day-to-day activities to ensure marketing objectives are met and all internal projects are appropriately resourced and supported

  • Ensuring that Excel are engaging in the correct marketing activities to meet our strategic objectives. This may include, but is not restricted to, the management of our approach to brand, social media, content, digital marketing, events, partnerships and more.

  • Establish a data-driven approach within marketing, defining the metrics the business should use to assess the brand’s growth and the success of our marketing initiatives

  • Reporting on relevant market and audience insights internally

  • Liaise and network with key stakeholders across the industry and the media to represent Excel’s interests and to develop relationships necessary to support marketing objectives

  • Ensure the marketing function is set-up to support commercial partnerships and to meet any deliverable requirements

Qualifications & Skills

  • A proven track record of success in marketing roles

  • Experience of planning and executing marketing campaigns utilising a full range of techniques and measurement available to ensure maximum return on investment

  • A strong understanding of data insight, analytics, and CRM systems to drive the growth of the Excel fanbase and increase commercial returns

  • Experienced in developing, implementing and measuring marketing activity to drive brand revenue and engagement

  • Has an interest in the esports and/or gaming industry and is passionate about developing best practice and operational professionalism in the ecosystem.

  • Has previously worked in a fast-paced, rapidly changing industry and has demonstrated success in working flexibly to grow a brand within this context

  • Possess leadership qualities with the passion and drive to be part of the management team and contribute to the development and sustainability of the Excel Brand

  • Preferably has an educational background in marketing in the form of a Bachelor’s or Master’s degree in Marketing or related

Applications must be submitted via SRI’s Apply Now button HERE