Excel Esports is a leading UK-based esports organisation that competes in the premier European esports competition, Riot Games’ League of Legends European Championship. As a brand we are innovating in esports and challenging Europe’s established old-guard. Our dedicated fanbase engage with us through educational, creative and fun content. Through a strategic collaboration with Twickenham Stadium, we have created XLHQ. We aim to form lasting relationships with brands who are looking to tap in to our unique and engaged esports demographic.
What Is Esports?
Esports is organised competitive video gaming at any level. Whether that’s you and your mates organising a FIFA tournament on the sofa or 2 teams in a massive arena competing for millions of pounds. Top end esports events regularly sell out some of the most prestigious stadiums around the world including Madison Square Garden and the Beijing National Stadium or Birds Nest. Excel competes in a strategic battle arena game called League of Legends in which two teams of 5 players are pitted against each other in matches lasting from 20 minutes to over an hour. We have teams in both the UK League and in the League of Legends European Championship, the LEC, the top league in Europe. Teams from the LEC compete in international competitions multiple times a year, the most recent of these being the 2018 World Championship. The final of which had a peak online audience of 205 million people to watch a European team take on the Chinese fan favourite.